15.PIKACHU WASN’T MEANT TO BE POKEMON MASCOT:
Ask anyone to tell you the first thing that comes to their mind when they think about Pokémon and they will undoubtedly say “Pikachu.” There’s no single Pokémon more internationally famous than Pikachu, and even those who have never held a Pokémon card played a Pokémon game or seen an episode of Pokémon in their life will have some familiarity with Pikachu. It’s undeniable that Pikachu is an undeniable success story of the Pokémon franchise, but it wasn’t always going to be that way.
Originally – when the Pokémon franchise was still in the planning stages – Clefairy was chosen by executives to be the lead character for the marketing of the franchise. It was thought that Clefairy would be engaging and would draw people in, but once the animated series began production it was quickly understood that a yellow central character would be the best for the brand. The thinking went that yellow was easy for children to see from a distance, and there would be little competition as Winnie the Pooh was the only yellow mascot at the time.